Table 7 Demographic information of participants
| Items | Mean | S.D. | Min | Max | Comment |
|---|---|---|---|---|---|
| 1. Age | 22.24 | 1.11 | 19 | 25 | |
| 2. Gender | 0.49 | 0.50 | 0 (female) | 1 (male) | Male:49; Female:51 |
| 3. How much Taobao purchase experience do you have? | 4.95 | 0.76 | 4 | 6 | 7 point scale (rarely-very frequently) |