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Table 6 Results of measurement model in study 3
| Construct | Items | Content | C.R | C.A. | AVE | Loading | VIF |
|---|---|---|---|---|---|---|---|
| Cognitive trust | COG1 | I see no reason to doubt his motivation to write reviews | 0.94 | 0.91 | 0.75 | 0.77 | 2.26 |
| COG2 | I think taking his review into consideration is a good decision | 0.95 | 2.53 | ||||
| COG3 | I think I can rely on his reviews | 0.77 | 2.79 | ||||
| COG4 | I think what he write in the reviews (pros and cons) is reasonable | 0.92 | 2.79 | ||||
| COG5 | I think the review content and review activities make him a trustworthy advisor. | 0.88 | 3.09 | ||||
| Affective trust | AFF1 | I can feel his sincerity in writing reviews. | 0.93 | 0.92 | 0.76 | 0.84 | 2.77 |
| AFF2 | I am confident that he writes reviews based on his real experience. | 0.95 | 3.51 | ||||
| AFF3 | I feel comfortable about relying on him for my purchase decision. | 0.87 | 1.79 | ||||
| AFF4 | I feel secure about relying on him for my purchase decision | 0.83 | 3.38 | ||||
| AFF5 | I feel content about relying on him for my purchase decision | 0.85 | 3.64 | ||||
| Perceived expertise | EXP1 | Expert-not an expert | 0.93 | 0.91 | 0.74 | 0.88 | 2.94 |
| EXP2 | Experienced-inexperienced | 0.89 | 2.39 | ||||
| EXP3 | Knowledgeable-unknowledgeable | 0.86 | 2.83 | ||||
| EXP4 | Qualified-unqualified | 0.83 | 2.58 | ||||
| EXP5 | Skilled-unskilled | 0.83 | 2.79 |
