Skip to main content

Advertisement

Table 6 Results of measurement model in study 3

From: How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution

Construct Items Content C.R C.A. AVE Loading VIF
Cognitive trust COG1 I see no reason to doubt his motivation to write reviews 0.94 0.91 0.75 0.77 2.26
COG2 I think taking his review into consideration is a good decision 0.95 2.53
COG3 I think I can rely on his reviews 0.77 2.79
COG4 I think what he write in the reviews (pros and cons) is reasonable 0.92 2.79
COG5 I think the review content and review activities make him a trustworthy advisor. 0.88 3.09
Affective trust AFF1 I can feel his sincerity in writing reviews. 0.93 0.92 0.76 0.84 2.77
AFF2 I am confident that he writes reviews based on his real experience. 0.95 3.51
AFF3 I feel comfortable about relying on him for my purchase decision. 0.87 1.79
AFF4 I feel secure about relying on him for my purchase decision 0.83 3.38
AFF5 I feel content about relying on him for my purchase decision 0.85 3.64
Perceived expertise EXP1 Expert-not an expert 0.93 0.91 0.74 0.88 2.94
EXP2 Experienced-inexperienced 0.89 2.39
EXP3 Knowledgeable-unknowledgeable 0.86 2.83
EXP4 Qualified-unqualified 0.83 2.58
EXP5 Skilled-unskilled 0.83 2.79
  1. Note: S.D.: standard deviation. C.R.: Composite reliability. C.A.: Cronbach’s alpha.