|
Cognitive trust
|
COG1
|
I see no reason to doubt his motivation to write reviews
|
0.94
|
0.91
|
0.75
|
0.77
|
2.26
|
|
COG2
|
I think taking his review into consideration is a good decision
|
0.95
|
2.53
|
|
COG3
|
I think I can rely on his reviews
|
0.77
|
2.79
|
|
COG4
|
I think what he write in the reviews (pros and cons) is reasonable
|
0.92
|
2.79
|
|
COG5
|
I think the review content and review activities make him a trustworthy advisor.
|
0.88
|
3.09
|
|
Affective trust
|
AFF1
|
I can feel his sincerity in writing reviews.
|
0.93
|
0.92
|
0.76
|
0.84
|
2.77
|
|
AFF2
|
I am confident that he writes reviews based on his real experience.
|
0.95
|
3.51
|
|
AFF3
|
I feel comfortable about relying on him for my purchase decision.
|
0.87
|
1.79
|
|
AFF4
|
I feel secure about relying on him for my purchase decision
|
0.83
|
3.38
|
|
AFF5
|
I feel content about relying on him for my purchase decision
|
0.85
|
3.64
|
|
Perceived expertise
|
EXP1
|
Expert-not an expert
|
0.93
|
0.91
|
0.74
|
0.88
|
2.94
|
|
EXP2
|
Experienced-inexperienced
|
0.89
|
2.39
|
|
EXP3
|
Knowledgeable-unknowledgeable
|
0.86
|
2.83
|
|
EXP4
|
Qualified-unqualified
|
0.83
|
2.58
|
|
EXP5
|
Skilled-unskilled
|
0.83
|
2.79
|
