Table 6 Results of measurement model in study 3

Cognitive trust

COG1

I see no reason to doubt his motivation to write reviews

0.94

0.91

0.75

0.77

2.26

COG2

I think taking his review into consideration is a good decision

0.95

2.53

COG3

I think I can rely on his reviews

0.77

2.79

COG4

I think what he write in the reviews (pros and cons) is reasonable

0.92

2.79

COG5

I think the review content and review activities make him a trustworthy advisor.

0.88

3.09

Affective trust

AFF1

I can feel his sincerity in writing reviews.

0.93

0.92

0.76

0.84

2.77

AFF2

I am confident that he writes reviews based on his real experience.

0.95

3.51

AFF3

I feel comfortable about relying on him for my purchase decision.

0.87

1.79

AFF4

I feel secure about relying on him for my purchase decision

0.83

3.38

AFF5

I feel content about relying on him for my purchase decision

0.85

3.64

Perceived expertise

EXP1

Expert-not an expert

0.93

0.91

0.74

0.88

2.94

EXP2

Experienced-inexperienced

0.89

2.39

EXP3

Knowledgeable-unknowledgeable

0.86

2.83

EXP4

Qualified-unqualified

0.83

2.58

EXP5

Skilled-unskilled

0.83

2.79