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Table 5 Means and repeated contrast results in study 2

From: How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution

Review balance

Perceived trustworthiness

Perceived expertise

Condition

Low count a

Repeated contrast b

High count

Repeated contrast

Low count

Repeated contrast

High count

Repeated contrast

R < <S

3.49 (0.72)

_

3.42 (1.06)

_

5.07 (0.56)

_

3.04 (0.73)

_

R < S

4.82 (0.66)

−1.33***

5.10 (0.54)

−1.68***

5.43 (0.57)

−0.36N.S.

5.68 (0.73)

−2.64***

R ≈ S

5.37 (0.54)

−0.55*

5.79 (0.50)

−0.69*

4.58 (1.05)

0.85*

4.70 (1.07)

0.98**

R > S

6.09 (0.39)

−0.72**

6.39 (0.39)

−0.60*

4.40 (0.92)

0.18N.S.

4.61 (1.01)

0.09N.S.

R> > S

4.90 (0.57)

1.19***

4.86 (0.60)

1.53***

3.34 (0.81)

1.06**

3.35 (0.89)

1.26***

  1. Note: ***:p < 0.001;**:p < 0.01;*:p < 0.05; N.S.: p > 0.05; a. the values with parenthesis are standard deviations.
  2. b:The mean value in latter condition minus the mean value in former condition.