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Table 5 Means and repeated contrast results in study 2

From: How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution

Review balance Perceived trustworthiness Perceived expertise
Condition Low count a Repeated contrast b High count Repeated contrast Low count Repeated contrast High count Repeated contrast
R < <S 3.49 (0.72) _ 3.42 (1.06) _ 5.07 (0.56) _ 3.04 (0.73) _
R < S 4.82 (0.66) −1.33*** 5.10 (0.54) −1.68*** 5.43 (0.57) −0.36N.S. 5.68 (0.73) −2.64***
R ≈ S 5.37 (0.54) −0.55* 5.79 (0.50) −0.69* 4.58 (1.05) 0.85* 4.70 (1.07) 0.98**
R > S 6.09 (0.39) −0.72** 6.39 (0.39) −0.60* 4.40 (0.92) 0.18N.S. 4.61 (1.01) 0.09N.S.
R> > S 4.90 (0.57) 1.19*** 4.86 (0.60) 1.53*** 3.34 (0.81) 1.06** 3.35 (0.89) 1.26***
  1. Note: ***:p < 0.001;**:p < 0.01;*:p < 0.05; N.S.: p > 0.05; a. the values with parenthesis are standard deviations.
  2. b:The mean value in latter condition minus the mean value in former condition.